I help you work out the hard thing, then make it real.
It usually starts in a room. I run the session that gets everyone talking straight and pulls the real problem into the open. Then I design the fix, test it with the people who'll use it, and build it if that's what you need.
Twenty years building products at BBC Sport, Prime Video, and DAZN. No twelve-week strategy decks, no buzzwords, no system you didn't ask for. Same craft, smaller businesses.
Ways to work together.
Facilitation first, delivery last. Start small and only go further when it earns its place. Each piece can be booked on its own.
- 01
Spark
£150A focused hour on the thing that's stuck. You talk, I listen, and I tell you straight what I'd do about it. You leave with a direction whether or not we ever work together again.
Good for: a second opinion, a stuck decision, or working out whether there is even a project here.
- 02
Workshop
From £3,000Half or full day, facilitated. I come in, run the room, and we pull the real problem into the open and shape a plan the team believes in. This is the part most consultants skip.
Good for: teams going in circles, a big idea nobody has had time to shape, or a decision that keeps getting deferred.
- 03
Foundation
From £2,000We turn the plan into something real you can test. Prototypes, user testing, and a design your team can stand behind before you commit to building it for real.
Good for: new products, new services, or a redesign you want to get right first time.
- 04
Engine
From £1,000/moThe full build. I make it real and set up the automation so the repetitive work runs itself and your team gets their week back.
Good for: websites and tools that need building, or manual processes eating your evenings.
AI does the lifting, not the thinking.
There's a lot of noise about AI right now, most of it shouted at you by people trying to sell you something. Here's what I think. I've spent the last few years building with it.
AI is brilliant for the boring stuff: drafting emails, summarising calls, sorting messages, pulling information out of documents. The work that eats your week. Save each person five hours a week and that's real money back in the business.
It's not brilliant for everything. Customer-facing work where it'd be obvious. Anything where being wrong matters. Anything where you'd want to look someone in the eye. I'll happily tell you when AI is the wrong tool, because the job is making your business work better, not selling you AI.
No strategy deck. No tools you'll never log into again. Just the practical bits, set up properly, with your data staying somewhere you control.
Capability left behind, not dependence on me.
Technology only pays off when people use it. So I train your team too, focused on what they'll do Monday morning rather than the theory. A clear start, a clear end, and the confidence to keep going without me.
Training in AI
I get your team confident using AI for the everyday work: drafting, summarising, sorting messages, pulling information out of documents. The practical bits that save each person hours a week, not tools you'll never log into again.
Training in better UX
I teach your team how good experiences are designed, so you can spot what's losing customers and fix the small things yourselves. The same craft I used at BBC Sport and Prime Video, sized for your business.
Real work, running inside real businesses.
I've helped hundo, Hope Solutions, LazyBrain, SuperConnectors, Heracles Health, Body by Ciara, and a steady stream of small businesses doing real work in the real world.
Recently: a 115-point spreadsheet audit turned into a focused web app for Trinity Hospice. A marketing site for Novaa that routes every enquiry into the team's workflow on its own. A career copilot for hundo, concept to production in six weeks.
See the case studiesQuestions, answered straight.
A couple of the things people ask most often.
- What if AI or automation isn't right for us?
- Then I tell you, and we don't do it. I'd rather lose the work than set you up with something that doesn't fit. Often the real fix is simpler and cheaper than what you came in asking for. It isn't unusual to solve the whole thing in a Spark session by rearranging how the work is done, without building anything. The goal is you doing your job better, not doing more of it.
- What do you mean by a UX audit?
- I look at how real people move through your site, app, or service: where they hesitate, what saps their confidence, where you lose enquiries without realising, and how the experience holds up over time. That last part matters for retention, not just first impressions.
Got something that's been stuck too long?
Start with a conversation. It runs from an hour together to a few-week build, and we work out which you need. Worst case, you get a fresh pair of eyes. Best case, we sort it.
Get Started